To Tweet or not to Tweet: That is the (Latest) Question
Twitter has the hearts of marketers aflutter. It is the new must-do medium as it grows its number of users and elevates in status as a “cool” social networking platform. According to ComScore, Twitter...
View ArticleESPN’s Twitter Dilemma
ESPN has experienced multiple facets of the impact of the microblogging web site Twitter. One facet of Twitter is that it provides a channel for ESPN personalities to communicate with followers. The...
View ArticleWinning the Twitter Popularity Contest
Growth in the microblogging website Twitter has been astounding. It is estimated that more than 7 million unique visitors a month use Twitter, and total Twitter users will grow by 200% for 2009....
View Article3 Reasons Why Twitter Won’t Die
Depending on who you ask, Twitter’s announcement this week that it will launch an advertising model that features “promoted tweets” in search results is: A. a much needed source of revenue to make...
View ArticleLeash and Muzzle: Social Media Program Tools?
One of the great characteristics of social media is that it gives a voice to brands. Interaction with customers and other people enables brands to shed their impersonal, aloof nature. Rather than talk...
View ArticleThe Potential of #YourMessage
One of my favorite parts of Thanksgiving is the buffet of college football rivalry games. Among the must see games for me is the Egg Bowl, pitting Mississippi State (my undergrad alma mater) against...
View ArticleInformation is Gold for Advertisers
Information is like gold – you mine it, sift it, and hope that you find nuggets that pay off. For marketers, obtaining feedback from customers and others is the equivalent of prospecting for gold. It...
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